An IIT Bombay alumni’s journey that no one expected – Ankita Chaturvedi

Ankita Chaturvedi is a digital content creator and a trained Beauty and Makeup artist. She has received training in Paris from a reputed institute named “Makeup Ever Academy”. Her educational background has been so remarkable, receiving education from one of the finest educational institutes in India, “IIT Bombay”. Ankita was so passionate about creating something of her own as a Makeup artist and this pushed her to pursue a career that was hard to believe for her parents as well as her relatives. So, after receiving her training she started her own blog through WordPress. It’s been a decade since she started her journey as a Beauty and Makeup artist. Over the years she has accumulated close to a million YouTube subscribers as well as she has around 348K followers on Instagram. Although she is professionally a Makeup artist, she has garnered expertise as a mental health expert spreading positivity among her community. Ankita was born in Mumbai Maharashtra and a major proportion of her professional life has spent there. But after her marriage to James, she moved to the UK and continues as an influencer from there.

Although her YouTube channel seems to be quite in demand as she has amassed 765K subscribers still she posts infrequently for her daily viewers. Well, still we can ignore her infrequency as we can all understand she might have a busy schedule. Plus, the videos she posts when she gets the time to, are authentic and she has something reasonable to say and express to her audience. Which doesn’t align with the vlogging trend people follow on YouTube and that’s the positive thing about her content quantity is compromised but the quality is not. The same is not the case with her Instagram handle, she stays active on Instagram, posting current updates from her life, and sharing interesting stories from her day as it goes by for her fans. She shares with her fans, the new beauty products she endorses and also shares pictures and videos of her makeup. She also shares her own unique ways or tips and tricks related to makeup. She has really upfront and a person with a nice demenour. She is an interesting individual, and fans love her for this particular characteristic. Her attitude towards her fans is what shows that she is a beautiful human being.