Seth is a seasoned professional in the food and beverage industry. He has worked at various establishments, including restaurants, cafes, and bars. Because he is a whiskey connoisseur and a passionate eater, you can count on him to provide you with reviews of the most popular restaurants and bars in the city after dark.
Seth, one of the most influential people in Singapore’s food scene, is also the founder of the online food and travel newspaper SETHLUI.com. SETHLUI.com is currently the most popular culinary blog in Singapore, with more than three million page views every month. Through his widely shared articles and deftly positioned information that is impossible to overlook online, he has been able to amass a sizeable social media following. It is a publication that focuses on food, travel, and nightlife and offers handpicked suggestions and F&B insights. Its writing and videography teams work hard to provide the millions of people that come to Singapore and Asia with the most helpful advice they can find.
Influence Asia 2017 recognized Seth as one of the most influential people in the food industry in Singapore. In addition, he has presented speeches on the subject of content creation and the construction of a social media channel for various organizations, such as TEDx and the Marketing Asia Conference.
SethLui.com was launched in 2013 by a single food lover named Seth Lui as a means for him to capture and share his culinary discoveries with other people who are also passionate about food. In the beginning, it was only a personal blog. Still, today it has grown into its own publishing media house, and it takes great delight in the fact that it is the authority and educator on everything related to food and lifestyle.
Because Seth from Sethlui.com investigates the credibility issues associated with food bloggers and the dynamic food blogging environment that exists today, he enables us to view these topics from an entirely new perspective. As a result, we have gained more knowledge.
Food blogging was initially intended to serve as a platform for Seth’s food and beverage consulting services, as well as a method of marketing and obtaining exposure to restaurants to understand better and comprehend the successful marketing strategies in Singapore.
After some time, the blog columns began to get traction, and Seth found that reviewing restaurants was more intriguing to him than assisting restaurants.
Seth’s career as a food blogger didn’t truly prepare him for the high expectations. The challenge consisted primarily of consistently producing sufficient amounts of quality written content. He would go to a variety of eateries on his own and then write in an open and forthright manner about his experiences.
Because capturing pictures and publishing them on an online blog are not the only steps necessary for growth, it was also essential to understand how the industry operates.
Seth believes that finding a niche should be based on what naturally piques your curiosity and interests in your day-to-day life. You could write about gaming reviews, for instance, if you have a lot of experience playing various games. However, you need not be a game producer to comprehend this.
And it’s not only about language and grammar; otherwise, all who majored in wording would be excellent bloggers. To be successful in blogging, you need a wide range of skills, including photography and knowledge of social media platforms, in addition to having an awareness of the subject matter. Anyone can become a good blogger if they continually increase their technical experience around the skill sets and have an open mind.
