Germany’s Gem: Leonie Hanne

Leonie Hanne is one of the most prominent social media entrepreneurs and fashion influencers in Germany.  Leonie is a blogger, stylist, model, social media expert, and businesswoman based in Hamburg and London. Since leaving the corporate world of consulting in 2014 to focus solely on running her blog, Leonie has created a prosperous company from nothing.

In addition to documenting her partner and her travels, Leonie also shares her lifestyle with the millions of people who follow her on social media. When it comes to showcasing the newest high-end fashions and entertaining the media and masses with her extravagant red carpet appearances, Leonie uses the street as her runway. She is well-known for her entertaining Reels and TikTok “transformation” videos, in which she quickly switches between several different looks. Leonie has been featured in international campaigns for brands like Pandora, Tommy Hilfiger, Melia, and have also walked the Rebekka Minkoff runway during New York Fashion Week. She frequently collaborates  with a variety of luxury brands like Dior, Givenchy, Chopard, Chloe, Tory Burch, and Net-A-Porter.

Leonie was born and raised in Hamburg, Germany, where she also has friends and relatives. In order to earn a degree in business, fashion, and textile management, she attended the HSBA Hamburg School of Business Administration. She kickstarted her career as a strategy consultant for Otto GMBH, a huge German company. She launched her “Ohh Couture” fashion and lifestyle blog in 2014. She gained popularity through her blog, and soon her style advice and photographs were making headlines.

She rapidly grew in prominence as a result of her distinctive and elegant sense of style. Leonie was also signed by Strom management, a renowned modeling agency, as a model. Numerous fashion magazines, including Cosmopolitan, Vogue Germany, Marie Claire UK, Ella Russia, and many others have featured her on their covers making Leonie one of the most popular and high payed model globally.

Leonie has additionally amassed millions of fans and followers on social media platforms including Instagram, Facebook, Twitter, and YouTube. She has acquired more than 4.5 million followers on Instagram by posting flawless fashion videos, beauty advice, and lifestyle posts. In order to establish a stronger bond with her followers, Leonie also opens up to them about her private life.

Hanne is one of the most googled German influencers of all time. In an interview, she also revealed that she always wanted to become a social media personality. Leonie is a firm believer in harnessing social media’s power to raise awareness of injustice and find solutions to problems. Additionally, she strongly backed Ukraine throughout the Ukraine-Russian War. Influencers like Leonie bridge the gap between justice, awareness, and misinformation. Evidently, Leonie has a long journey from here and we wish her all the very best for the same.