Is the growth of your blog very slow or maybe not at all?
Everyone suggests you to spend some extra time promoting your post than writing them. But it sometimes, it so happens that you don’t get enough time to invest. So, what else can you do?
Here are a few tips to increase your readership that you might not be doing already!
1. Start With Your Offline Relationships
Starting your blog can sometimes be burdensome, especially if you’re planning to build a social following to increase your reach. But you’re not beginning from the very scratch.
The best way to improve your readership is to start with the relationships you’ve built offline. Everyone in your family, friends, and colleagues. Move those relationships online to kickstart your growth. Invite them to read your blog, comment on it, and give you feedback.
2. Put Recent Posts in Your Email Signature
How many emails do you send? According to a recent report, the total number of worldwide emails sent daily has been calculated to be around 269 billion. Imagine if every email you sent to someone had a little kink to your latest blog post.
How can you put in a link to your latest post in your email signature?
Don’t do it manually.
There’s an app called WiseStamp, you can definitely give it a try. It works with all big email providers like Gmail and Outlook, and there are high chances of you even forgetting and realising about the same as you receive a comment from someone who read your post because they saw it in your mail.
3. Create a Post For Your Customer
If someone asks you a question and the question gives you a vibe that it might turn to be a great post, then just go for it!
You’ll be astonished by the fact, how good it makes them feel when you write them a mail saying they inspired you to write something.
Around 5 billion searches take place almost every day on Google. If your posts reply to their questions in your posts, there is a higher chance of your post being found when someone is looking for certain information.
4. Finish by Inviting People to Join You
Every time you end a conversation, invite people to join you and interact with your blog to keep them updated.
Always make sure to not sound desperate. You can rather just say, “you can stay in touch with me here” and that you would love to hear from them.
5. Do You Have an Email Opt-In Box?
Yeah, despite being very obvious you’re very likely to find may business blogs without them. Emailing people your latest post is one of the best ways to increase your readership. There are many different types of opt-in forms that you can add to your posts and website according to your choice.
6. Keep it Consistent
If you have enough resources to create 2 blog posts a week, go for it.
But what’s more vital than blogging twice a week is blogging consistently.
Consistent blogging shows your dedication, which will help you to gain trust and build a loyal readership.
7. Polish Your Title and URL
Give your blog post a final touch by adding a little spice to your title and description.
Since we expect searchers to actually click into your blog post once it ranks in the search results, it’s very necessary for your title to look as click-worthy as possible.
