One of the biggest struggles for bloggers who are pushing for growth is the ability to publish unique content. With millions of other blogs out there it can seem at times that every worthwhile topic has already been sufficiently covered. And you must have also learnt the fact that running a popular blog requires more than simply publishing posts.
Are you ready to make your blog stand out from the rest? Here are 6 ways to differentiate your blog.
1. Write About Proven Topics
Your blog should always consist of topics that you’re passionate about. Passionate writers are far more engaging than those turning out bland articles for traffic. But that doesn’t mean you should write about everything that you’re passionate about. A good blog has a niche. It has focus. It has topics that are proven to drive results.
How to find such topics?
Jump over to Google Trends. You can take a keyword from a blog post and see how it’s trending using the top search bar or you can search what’s already trending using the categories tool and create a blog post from those topics.
2. Make Your Content Better
The best way to make your blog stand out in a competitive niche is to simply create higher quality content.
High-quality, evergreen content (i.e. content that remains relevant) is the most important ingredient of any successful blog. Particularly when you are writing on popular topics, it is critical that your content is higher quality than the rest if you want to rise to the top.
But how exactly do you make your content better than the competition?
First of all, avoid sharing “fluff”, or filler content. Fluff content is dull, boring, and adds nothing of real value to your readers.
3. Ask Experts To Guest Post
Guest posting is often recommended as a strategy for increasing traffic to your blog. But you can also improve the quality of your blog by offering guest posts to others. You don’t have to offer the spots to just anyone. Ideally, you should find experts in your industry to write proven content. Not only is it a boon for your credibility, but the poster can also link back to their site. That’s a nice little SEO boost for the both of you.
4. Use Images & Videos
Let’s be honest, not as many people like reading now as people did, twenty years ago. Your blog should have mixed media in order to gain and retain traffic from those who naturally aren’t keen to just reading text on a page.
Images and videos are a way to get the viewers engaged on a level where they would crave reading the a blog post entirely.
5. Keep A Journal
As you are coming up with ideas it’s important to write everything down. An idea journal is ideal because it gives you one place to keep all of your ideas, incomplete thoughts and projects. It’s very easy to forget your ideas if they are not written down. With a journal you’ll always have at least a few potential posts waiting to be written. Without keeping a journal you’re more likely to feel like you have nothing unique to write about, and resort to creating the same kind of content that every other blog is using.
6. Solve Problems
One of the best ways to create unique content is to focus on solving the problems of your readers. If they are struggling with a problem, they obviously aren’t aware of a suitable solution or they wouldn’t have the problem in the first place. If you can provide that solution you’ll be the first one to do so, and hence, they’ll remember you.