For someone outside the content creation world, it seems very easy to think of imaginative ideas, write them, and just publish them as a blog post or a content piece.
While these are just the key parts towards creating great content. There’s a lot that goes behind the scene or in the process of making good content for your audience which includes getting found by the right audience, having fruitful conversations with them and compelling them to take an action, etc.
Hence, here are some tips to help you create the best content for your audience:
1. Create 10x Better Content
Always make such content which is 10 times better than the rest available on the web. Trust me, the results for creating 10 times better content will be great too. You’ll see the rapid growth of your blog.
Here are a few points to be considered to make your content better:
- Step-by-step instructions
- Updating your content
- Writing better
- Writing lengthier content
- Make your content Conversational (use words like “you” and “I”)
- Design your content well (include images, screenshots, etc.)
- Always make it compatible (use responsive designs for mobile, tablet, and the Web)
2. Use Metaphors in Your Content
In a great TED talk, it was shared by a well-known personality, how easy it is to make your content memorable and hard to forget just by adding some metaphors.
When you use a metaphor along with an image, it helps viewers to quickly understand what’s being said and that is the visual power of metaphors.
It is because these metaphors have survived for centuries and in many different cultures. If you choose the right metaphor, there are very high chances for your idea to stick well with your audience for a longer time.
3. Read News About Your Industry Daily
If you want to create relevant content for your target audience, it’s very necessary for you to have a deep knowledge of your industry for which you need to keep track of what’s going on in your industry.
This helps you to completely understand the context behind what has already happened historically in your industry and how that shapes your target audience’s mindset in the present.
4. Write Regularly
If you aren’t consistent enough, then you lose it, my friend! Successful content creators very well understand the value of writing constantly on their blogs. This helps them to work through many ideas that may be jumbled in their head but then turn out to be a beautiful piece of content when properly formatted later.
It’s not necessary for you to always be inspired to write but you should always keep in mind that something inspiring can definitely come from their writing.
5. Build Network at Every Opportunity
Get in the habit of always networking, whenever possible, and seize the countless opportunities to promote your content as much as you can. All these social media networks like Facebook, Twitter, Instagram aren’t called social media networks just for nothing. Try to connect with more people within your niche and follow them using these social media networks.
6. Offer Solutions, Not Just Commentary
If you want your audience to remember your content for a longer time, don’t just say or recite what you already know. Instead, explain their importance in detail and how can your audience benefit from them. People visiting your site aren’t interested in just reading your talks but they come with a problem for which they need a solution.
If you give them solutions to their problems they are most likely to remember you for days and visit your site again to search for other related topics as well.