The Digital Maven and The Big Bhookad on Web: Adarsh Munjal

A visualizer, conceptualizer and day-dreamer, Adarsh Munjal, is a food blogger and food entrepreneur from Mumbai. He is popularly known as “The Big Bhookad” on the internet that stems from his blog www.thebigbhookad.com, which he has been running since 2009. His fresh, distinctive and creative writing skills along with his talkative, fun-loving and dedicated personality have been incredible additions to the world of digital media and advertising.

He likes to define his professional self as a thinker, writer and/or conceptualizer. Across different kinds of traditional as well as digital media, he is known to lead diverse teams of copywriters, visualizers and designers for integrated delivery and execution.

Brands need the creative leadership that this digital maven offers in this ever-changing digital landscape. With his creative focus, he has been able to support the rapid growth of The Glitch, Zapak Digital Entertainment Limited and Zomato. After working as the Creative Director at MSL Group India, he joined Buzzinga Digital as Creative Director in 2019.

He has worked immensely give form to their ideation processes that elevate the agency’s identity in the near future, along with the team of Buzzinga Digital. As a digital native, the CEO of Buzzinga Digital, Yashraj Vakil believes that Adarsh can nurture the team into thinking bigger and doing larger things.

The Big Bhookad has managed some of the biggest creative agencies in our country. He pursued his BMM (Bachelors in Mass Media) from Jai Hind College, Mumbai and has come a long way since then. He has responsibly and successfully conceptualized promotional content and campaigns for several leading brands of the country.

Under his new photography venture called Lensplate, Adarsh Munjal has been conducting professional shoots for various ventures. He always shares his experiences of praiseworthy food and hospitality in the white globe. You will always find him online, especially at the ungodly hours, so don’t hesitate to share your thoughts and love for food with him!