The Man With Million Dollar Muscles: Joe Wicks

Two years ago, Joe Wicks was a down-on-his-luck personal trainer who worked long hours handing out flyers outside of train stations or leading barely-attended boot camps. He is now known as “the Body Coach” and is all over the internet.  On Instagram, he has amassed a million-strong following. Lean In 15, his debut cookbook, was the year’s top-selling non-fiction book. The book became the top seller after selling over 900000 copies. Even better, he offers a 90-day plan that includes exercises and meals with personalised serving sizes.

Famous British fitness guru Joe Wicks, better known as The Body Coach, is also a prominent TV personality, author of books on cooking and fitness, and influencer on social media. He gained notoriety in 2020 amid the covid pandemic after his YouTube video PE with Joe went viral. The 30-year-old started using Instagram as a platform for self-promotion in 2014. His page is a continuous stream of 15-second food videos, client before-and-after shots, and images of him in his underwear. Wicks says, in an interview “I Snapchat in the bath,” Wicks tells me. “I Snapchat when I wake up. I’m giving people inspiration. It’s like a TV show.”
Joe Wicks, a fitness instructor, was born Joseph Trevor Wicks on September 21, 1985, in Epsom, Surrey, England, to Gary Wicks and Raquela Mosquera. His mother works as a social worker, while his father is a roofer. Wicks attended the NESCOT technological college in Epsom after graduating from Blenheim High School. Later, he attended St Mary’s University in Twickenham to study sports science. After earning his degree in sports science, Joe began his career as a teaching assistant. He left the position after realizing it wasn’t his ideal position. The following five years saw him working as a personal trainer. Wicks has attended a number of English talk programs, including Loose Women, Lorraine, Good Morning Britain, and This Morning. He started hosting the program The Body Coach in 2016.

In 2018, Joe spoke with The Mirror and stated, “I remember I was really upset because I didn’t have any clients and I thought I’d never be able to pay my parents back. But I loved personal training, I instantly thought, ‘This is what I’m supposed to be doing,’ and it all accelerated from there.” Joe is one of the top names in the fitness industry after eight years of arduous work. On Instagram, where he continues to share his family photos, workout advice, and nutritious recipes, he has 4.5 million followers. Additionally, he has 2.79 million YouTube subscribers thanks to his tutorials of exercises that can be performed anywhere. In addition to this, Joe hosts his own show called The Body Coach, has a podcast, and he partnered with a kids’ TV show Hey Duggee.

His most recent book, Joe’s Family Food, debuted at number one right away and was just given an MBE in the New Year’s Honours list. Joe released The Burpee Bears, his debut book for young readers, in September 2021. Because of his ongoing contributions to the fitness industry, Joe is respected by millions of people worldwide. Additionally, he doesn’t hesitate to share heartwarming moments from his life with his followers on social media, which helps them relate to and connect with him more. Joe is undoubtedly one of the most charismatic and talented influencers out there, and he has a mission that he is getting closer to completing with each passing year.