What Where How: BFF’s on a Venture

 

Besties Never Let Besties Do Anything Alone

If you haven’t planned a startup with your best friend, are they even your best friend? We have all been through this, isn’t it? Some time through college we have all chalked out a startup plan because of shared interests and unlimited faith towards each other. However, just like all those planes of meeting every weekend and face timing each other daily even these plans are nowhere in sight. Although those promises were filled with nothing but love and commitment-certainly life happened!

At Team Creatorshala we are always looking out for people who did not let their dreams slip off their hands, took the high road and have marked their territory. A team of such aspiring individuals is of Urmi Daga and Hemal Ved who were working climbing up the corporate ladders in their respective PR jobs. However, a leisurely slow Sunday afternoon coupled with their undying love for fashion turned those tables and that is how What-Where-How was born.

Team Creatorshala’s Dig on What-Where-How Blog:

It Goes Back To:

They have been in love with fashion for as long as they can remember and since one Sudnay, afternoon in the year 2014. They were all in to conceptualise their idea and hence the blog!

And, Then:

It took them and half year, as stylists, to work with some of the finest people in the industry; Having assisted for magazines like Filmfare, FHM, People and having shot with celebrities like Sonakshi Sinha, Kunal Roy Kapoor, Shraddha Kapoor, Prateik Babbar, Shahzahn Padamsee, Milan Lutharia, Sonu Sood, Eesha Koppikhar etc

And, Now:

Now they are styling anchors like Karan Singh Grover, Gaurav Kapoor, Ranvijay, Vj Bani, Pravesh Rana, Raghu and Rajiv for Roadies, Vj Aliyah, Natasha Suri for non-fiction shows on GEC channels namely, UTV, MTV and Channel V. Styling singers and music producers like Amit Trivedi, Clinton, Karsh Kale, Vishal Dadlani etc for Coke Studio @ MTV.

We fit In Like A Puzzle

They complete each other in all terms and are there for each other through thick and thin.