{"id":19381,"date":"2022-10-20T18:51:51","date_gmt":"2022-10-20T09:51:51","guid":{"rendered":"https:\/\/www.creatorshala.com\/blog\/?p=19381"},"modified":"2022-10-20T18:51:58","modified_gmt":"2022-10-20T09:51:58","slug":"huda-kattan-turned-her-passion-into-a-billion-dollars-business","status":"publish","type":"post","link":"https:\/\/www.creatorshala.com\/blog\/huda-kattan-turned-her-passion-into-a-billion-dollars-business\/","title":{"rendered":"Huda Kattan turned her passion into a billion dollars business"},"content":{"rendered":"<p><a href=\"https:\/\/www.instagram.com\/hudabeauty\/\">Huda Kattan<\/a> was adamant about starting a profitable business doing what she loved.Therefore, <a href=\"https:\/\/www.instagram.com\/hudabeauty\/\">Kattan<\/a> turned her beauty blog into a billion-dollar cosmetics brand, Huda Beauty, with a $6,000 loan from her sister Alya.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/hudabeauty\/\">Kattan<\/a>, now 37, received a finance degree from the University of Michigan in 2008 and relocated to Dubai to be with family. She got a job recruiting, but a year later, during the recession, she lost it, leaving her without a job. She took this as an opportunity and decided to focus on a career that she genuinely love. In 2010, she established the <a href=\"https:\/\/www.instagram.com\/hudabeauty\/\">Huda Beauty<\/a> instagram account after returning to Dubai from makeup school in Los Angeles. Kattan began to attract a following that appreciated her candid personality and makeup tutorials. She took a chance and launched a false eyelash line in 2013 with her two sisters, Mona, who is now 36 years old, and Alya, who is 48 years old. They agreed to lend Kattan the $6,000 she needed to make the product so that she could make money off of her growing following.<\/p>\n<p><i>\u201cI&#8217;ve always been extremely passionate and the type of person who loves sharing information! When I first started my career in beauty I was working as a makeup artist which I absolutely loved but I still felt like something was missing. I wanted to help others by sharing the tricks I had learned and acknowledge all of the incredible talented makeup artists, photographers and models in the industry. I knew that beauty sometimes felt a bit unattainable and cold and I really wanted to change that. Ultimately, Hudabeauty.com became a place for people to feel beautiful and comfortable, and to share their own inspiration and thoughts around beauty.\u201d said Huda<\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19456 \" src=\"https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0982.jpg\" alt=\"\" width=\"725\" height=\"905\" srcset=\"https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0982.jpg 1284w, https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0982-240x300.jpg 240w, https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0982-820x1024.jpg 820w, https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0982-270x337.jpg 270w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p>Her lashes were praised by celebrities like Kim Kardashian West, and in 2013, the line was purchased by Sephora Dubai. At the time, Sephora Dubai anticipated selling 7,000 of the lashes over the course of a year; however, all 7,000 were sold within a week. Forbes reports that retail sales reached $10 million the following year and $1.5 million that year. Huda was determined to expand her brand internationally from that point on; in 2015, <a href=\"https:\/\/www.instagram.com\/hudabeauty\/\">Huda Beauty<\/a> launched in the United States and continued to grow. Because of Huda&#8217;s previous work in the beauty industry, she was able to expand the product line to include liquid lipsticks, lip contour pencils, textured eyeshadow palettes, and complexion products, all of which quickly became international bestsellers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19457 \" src=\"https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0983.jpg\" alt=\"\" width=\"723\" height=\"904\" srcset=\"https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0983.jpg 812w, https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0983-240x300.jpg 240w, https:\/\/www.creatorshala.com\/blog\/wp-content\/uploads\/2022\/10\/IMG_0983-270x337.jpg 270w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/p>\n<p>According to PitchBook, <a href=\"https:\/\/www.instagram.com\/hudabeauty\/\">Kattan<\/a> sold TSG Consumer Partners an undisclosed minority stake in the business in 2017 for $1.25 billion. As for 2020, Kattan is one of America&#8217;s Richest Self-Made Women in 2020 and has a net worth of $510 million as of that date. Forbes estimates that <a href=\"https:\/\/www.instagram.com\/hudabeauty\/\">Huda Beauty<\/a> will have annual sales of at least $250 million.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CjilIXANSkW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CjilIXANSkW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CjilIXANSkW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Huda (@huda)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Huda Kattan was adamant about starting a profitable business doing what she loved.Therefore, Kattan turned her beauty blog into a billion-dollar cosmetics brand, Huda Beauty, with a $6,000 loan from her sister Alya. Kattan, now 37, received a finance degree from the University of Michigan in 2008 and relocated to Dubai to be with family&#8230;.<\/p>\n","protected":false},"author":28,"featured_media":19460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,81,142,487,463,1388,1,257,113],"tags":[],"_links":{"self":[{"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/posts\/19381"}],"collection":[{"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/comments?post=19381"}],"version-history":[{"count":7,"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/posts\/19381\/revisions"}],"predecessor-version":[{"id":19581,"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/posts\/19381\/revisions\/19581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/media\/19460"}],"wp:attachment":[{"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/media?parent=19381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/categories?post=19381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creatorshala.com\/blog\/wp-json\/wp\/v2\/tags?post=19381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}