By the day I am marketing and a strategy professional, and my Insta-blog is the expression of my experiences and lifestyle. Having worked in the fashion industry for over a decade with some of the biggest fashion retailers, brands & events, #Fashion sense comes naturally. And being a sportsman right from my primary schooling days & now a marathoner and wip fitness trainer, #Fitness is a lifestyle. I was recently rated as Bangalore’s top heath and fitness influencer amongst men by Brandholic - https://brandholic.in/top-10-health-and-fitness-influencers-in- bangalore/ In addition am a proud and a doting father to a prodigy child - Abeer (www.instagram.com/abeerchinchin). Therefore, writing and creating content about Fashion, Fitness and Fatherhood is not just a fad or not only a matter of being close to the heart or deeply rooted, but comes naturally. This is the reason why my followings are niche & close- knit and my recommendations are aspirational yet believablef