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Unlike traditional shampoos that are rinsed away after only a few minutes, Roota is formulated as a leave-in scalp serum. This allows its active ingredients to remain in contact with the scalp for a longer period, giving them more opportunity to work directly where hair growth begins. By targeting the scalp environment itself, Roota aims to promote healthier hair growth conditions and improve overall hair vitality. https://roota.org.uk/
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